When I started Marine Layer almost 10 years ago, the goal was to make the best shirt we could... and not go out of business. Adam and I (and the rest of the crew) have spent the majority of the last decade worrying about those things. And in the process, we've managed to build a great brand and a tremendous community of supporters.
But as we gained a better understanding of the apparel industry and its negative impact on the environment, it became clear that we had to do more than just make great clothes and not go broke. We needed to figure out a way to be part of the solution.
Over the years we tried lots of things (including a hideous recycled t-shirt bag) but struggled to figure out how to make a substantial positive impact. Turns out, our fatal flaw was not coming up with a solution that involved our customers.
That's why we're so excited about Re-Spun. It's the only recycling program around that leverages the incredible power of our community.
We launched Re-Spun this past month and already got about 3 times as many donation commitments as we expected. We need 20,000 to get to the scale where this program will work, and we're well on our way. Hopefully, this is just the beginning!
Thanks to everyone who has participated. And to everyone who read this far down in our message.