The day after my girlfriend threw away my
favorite shirt I started working on
THE FIRST SOFT SHIRT
To be fair, she wasn't crazy or anything...
it was definitely on its last legs
(the shirt, not Kelly).
I wanted to recreate a shirt that would feel like my old favorite from day 1, so I wouldn't have to worry about anybody taking liberties with my closet + a trash can.
BOUGHT A BUS
It took me over a year to perfect a custom fabric, so I convinced my best friend Adam to join me. After we made our first real batch of tees, we realized we needed something to transport them.
So we did what any sane business would do: We bought a '69 VW bus. (That's Adam driving it. It's only broken down like 27 times so we're feeling pretty good about the investment).
MORE FRIENDS & OTHER SOFT STUFF
Since then, we've gotten a bunch of friends to quit their jobs and help us make some clothes.
Together, we've built a brand around absurdly soft shirts that are perfect for a 7-day weekend kinda lifestyle.