The day after my girlfriend threw away my
favorite shirt I started working on
THE FIRST SOFT SHIRT
To be fair, she wasn't crazy or anything...
it was definitely on its last legs
(the shirt, not Kelly).
I wanted to recreate a shirt that would feel like my old favorite from day 1, so I wouldn't have to worry about anybody taking liberties with my closet + a trash can.
BOUGHT A BUS
It took me over a year to perfect a custom fabric, so I convinced my best friend Adam to join me. After we made our first real batch of tees, we realized we needed something to transport them.
So we did what any sane business would do: We bought a '69 VW bus. (That's Adam driving it. It's only broken down like 27 times so we're feeling pretty good about the investment).
MORE FRIENDS & OTHER SOFT STUFF
Since then, we've gotten a bunch of friends to quit their jobs and help us make some clothes.
Together, we've built a brand around absurdly soft shirts that are perfect for a 7-day weekend kinda lifestyle.
SO SOFT IT’S ABSURD
When we say our stuff is soft, we really
mean it. It's not like "oh, this feels nice"
soft. It's "holy sh#% how did they make
this, I'm never taking it off" soft.
HUNDREDS OF CUSTOM FABRICS
Saying we’re fabric-obsessed is putting
it lightly. We’ve custom-developed 100
(and counting!) fabrics in the last 10
years. So we’re not kidding when we
say our clothes are one-of-a-kind.
We're committed to keeping as many textiles
out of landfills as we can. Re-Spun is how
we make this happen — it starts with
our tee recycling program and ends
with our commitment to using recycled
materials across our entire line.
We're building a responsible and sustainable business that takes care of our community and our planet. Learn more about where
we are, and where we’re headed in our
ML Impact Report.
“I WANT TO BE BURIED IN MARINE LAYER”
The nicest and most morbid customer compliment ever