It started 3,000
miles from california
Specifically, in a freezing dorm room in Maine. It was the first time I ever saw Endless Summer, and the nostalgic glow of California convinced me to pack it all up and head West, to San Francisco.
That’s where my girlfriend “accidentally” threw out my softest vintage tee, and set me on a mission to recreate it. Soon, that turned into a whole collection of absurdly soft clothes inspired by the timeless, golden days in California. And the rest, as they say, is history.
Born & Based in
San Francisco
We’re still here in the city where we were founded. HQ’s just a stone’s throw from the Bay. If you’re in town, swing by Chestnut Street and see where we opened our first store.
We’re Obsessed
With Softness
We don’t just design clothes, we make our own materials too. We’ve developed *literally* hundreds of absurdly soft fabrics over the years, which is why our clothes feel as good as they look.
