We believe everyone should be able to live and love equally, whatever they're into. So it was about time we got behind Pride in a big way. 

This year, we partnered with The Trevor Project to bring you a Pride-themed Giving Tee and have raised over $12,000 to date to help them support LGBTQ youth in crisis. 

We also decided to march in the SF Pride Parade, so naturally we built a float featuring Da Bus. Then covered it in rainbows and glitter. Naturally.

Here are some of our favorite shots from the day. (It's pretty clear that we had a terrible time.)

Brittany from our customer service team letting her flag fly.

Like we said, we had a terrible time.

This kid did not want our COO to steal her thunder. We applaud you, young lady.

New teammate Teddy makes us all look bad with her crowd-pleasing dance moves.

We passed out tees and stickers to bribe the crowd.

The shirt says it all.

'Til next year...

May 13, 2018

May 13, 2018

It's Mother's Day: the day we celebrate women who successfully keep their children guessing who the favorite is.

We're pretty sure our moms are the only ones who read this blog, soooo we asked Renee (Director of E-Comm) and Molly (Director of Design & Sourcing) to share a few photos and stories from their Motherhood Journeys, also known as How To Tell the Difference Between Chocolate and Poop On Your Shirt 101.


Renee: I tend to be a worry wart. I worry about everything. My husband likes to remind me: "Renee, you've got 18 years to worry about her. At this rate, you are not going to make it."  My kid is 10 months old. 

Molly: One of my twin boys once devoured raisins on a cross-country flight and then had a subsequent raisin blowout all over his clothes, car seat, and our rental car.  Hand-washing everything in a rest stop bathroom was the icing on the cake.


Renee: I've learned to tell myself that when my daughter doesn't want to take a nap, it's not because she's a little devil, but because she's so sad she has to stop hanging out with me. I would cry too.


Molly: When I was pregnant with my daughter, one of my boys was up no less than 10 times a night for 2 months straight. I'm smiling in this picture (because it was totally worth it), but I wasn't smiling a whole lot back then.


Full transparency: Renee and Molly also shared a lot of happy stories. Those are less fun to read, though. Happy Mother's Day to all the moms, step-moms, mom-like figures, grandmoms, and moms-to-be out there. We couldn't do it without you.





To celebrate the launch of our new capsule collection with Lost & Found, we’re attempting to take Da Bus on a road trip to LA, starting tomorrow. Why? Lost & Found is based on the spirit of '70s surf culture, and we figured it doesn't get much more old-school than a barely-functioning VW bus.

Also, we needed a cheap way to get down there in time for Friday, which is when we're hosting a launch party for the L&F collab at our Venice store. 

(Here's a link to RSVP, if you're around)

 So who's even going on this road trip?

Doug "Always Aloha" Walker, Founder of Lost & Found

Ben Bloom, ML Creative Director, Bus Wrangler

Julia Toro, ML Copywriter with a high tolerance for gas poisoning, we assume


What are you guys gonna do on the way down?

highway 1 road trip Marine Layer

Day 1: Highway 1 to Big Sur

 Quick stop at the San Jose store

Tree Bones

Big Sur Bakery

Slates Hot Springs

Nepenthe for dinner (rec courtesy of @heartsymomma) 

Day 2: Santa Barbara with a stop in SLO

Morro Bay and the Sea Shanty (rec courtesy of @the_moodynoodle)

Go Westy Campers (mechanic rec courtesy of the good folks at @sunski)

Backyard Bowls for a smoothie (rec courtesy of @staciadesignco)

and maybe Los Agaves after since we'll probably still be hungry...

Day 3: Venice

Quick stop at the Malibu store

Surf at Zuma Beach

Lunch at Neptune's Net (rec courtesy of @ashleynicolego)

Crack a beer and start the party set-up


PS - Don't forget to submit your wager for how many times the bus is gonna break down...if you're right, you'll get a secret discount code. If you're wrong, you probably shoulda guessed higher.