Exciting news: the Re-Spun Mobile is officially on the road.
Confused? Here’s a quick Sparknotes on what’s going on.
Remind me what Re-Spun is again. Just for old times sakes.
It’s our first line of 100% recycled tees we launched in April. You gave us old tees (90,000 and counting!), we broke them down to the fiber level, turned them into recycled fibers, then created new absurdly soft tees from there.
Here are more deets.
Ah yes, it’s all coming back to me now. So what’s the deal with this Re-Spun mobile?It a mini store with all our Re-Spun styles. We got a truck to pull it all over the US, and we’ll be driving from New Orleans to New York to Chicago and (almost) everywhere in between to collect your old tees, get you some new ones, and spread the good word about Re-Spun.
So it’s basically like a tour bus?Pretty much. Here’s where we’ll be.
Nashville, TN 5/16-5/19
- *Pit stop at Musician's Corner, 5/17 & 5/18
- (2705 12th Ave South, Nashville, TN 37204)
Montauk, NY 5/24-5/27
Rockaway Beach, NY 5/30-6/2
- *Posted up at the Rockaway Beach Club
- (8601 Shore Front Pkwy, Far Rockaway, NY 11691)
Boston, MA 6/6-6/9
- *Pit stop at our Cambridge location, 6/6 & 6/7
- * Pit stop at our Newbury location, 6/8 & 6/9
- (142 Newbury St., Boston, MA 02116)
Brooklyn, NY 6/13-6/16
- * Posted up at our Brooklyn location
- (195 Court St., Brooklyn, NY 11201)
Philadelphia, PA 6/20-6/23
- * Posted up at our Philly location
- (1604 Walnut St., Philadelphia, PA 19103)
Washington, D.C., 6/27-6/30
- * Pit stop at our 14th st. location, 6/27
- (1627 14th St NW, Washington, DC 20009)
- * Pit stop at the Union Market, 6/28-6/30
- (1309 5th St NE, Washington, DC 20002)
Chicago, IL 7/4-7/14
- * Posted up at our Bucktown location, 7/4-7/7
- (1646 N Damen Ave., Chicago, IL 60647)
- * Posted up at our Armitage location, 7/10-7/14
- (849 W Armitage Ave., Chicago, IL 60614)
Pitchfork Music Festival, Chicago IL, 7/19-7/21
Denver, CO 7/26-7/28
- *Posted up at Central Market
- (2669 Larimer St, Denver, CO 80205)
San Francisco, CA 8/19-8/15
- * Posted up at Proxy
- (432 Octavia St, San Francisco, CA 94102)
So who’s behind the wheel?Adam. No, not our COO Adam Lynch. Our newest employee — Adam Brown, who we call “Young Adam” around the office. Old Adam just loves it. While Young Adam is out on the road, he’ll be writing a travel journal on the blog of all his adventures. Which have already been crazy.
We’re calling it “The Spin Off.” Stay tuned each week for a new update.
Starting the Journey, Closing the Loop
First stop NOLA. Never underestimate the audacity of drivers in this city. No one seems to have a working blinker and cars tend to confuse pedestrians for green lights. I had to learn this the hard way after someone crashed into the hydraulic jacks that lift the mobile store off its trailer.
Thankfully, they only clipped it and sheared one of the pump hoses off. Even more thankfully, the 8,000-pound shipping container-turned-mobile marketing machine didn’t fall from its 5-foot tall stilts and crush anything.
Despite that (and a few other) minor setbacks, New Orleans was a start. The city’s energy, enthusiasm, and lax open container laws made it the perfect place to announce that for the next 4 months, ML is going on tour!
This is uncharted waters for us. Our first Re-Spun product launch, first mobile store, and first nation-wide tour. Re-Spun has also become a first in the industry. No other brand has created new tees from the fibers of old ones.
While sustainable apparel is making headway to replace fast fashion, truly sustainable production comes from closing the manufacturing loop and shifting to a circular economy. This means re-learning our perception of waste and seeing it as a resource instead of a byproduct. We must take the tri-fold step from doing harm to doing less harm— to manufacturing products with the intention of enriching ecosystems and making the world a cleaner, safer place.
This concept has faced a slow uptake, but the apparel industry is changing. While we are still doing harm, Re-Spun gives Marine Layer the unique opportunity to spearhead that change within our industry. We can motivate ourselves and others to not only clean up the production line but clean up the planet while producing our product.
Pioneering Re-Spun has taken a tremendous amount of effort. Keeping it alive requires a huge amount of participation. That’s why we’re going city to city — getting people involved at the grassroots level — and drumming up excitement about what we think is the next frontier of sustainable fashion.
Hopefully, in the process, we can make waves into the circular economy while also successfully circling back to SF. Only 10,000 miles to go.
You guys gave us old tees. We're breaking them down to the fiber level and turning them into one-of-a-kind recycled tees.
(Psst... the Re-Spun collection is coming April 28th. Save the date.)
But before we sent 'em off, we saved a couple. They looked like they had stories behind them, so we reached out their previous owners to learn a little bit more about the story behind the tee.
Here are some of our favorites:
“I’ve had this shirt for about as long as I can remember. I had my first kiss in it, which was pretty tight. Briana, if you’re reading this, hey. Great times.” - Sebastian P.
“Did you know a group of manatees is called an aggregation? Weird, right? All in favor of officially renaming a group of manatees to manateam say ‘Aye.’ - Johann D.
“When I was getting my masters in Culinary Arts, people kept getting me Ratatouille shirts. I had no idea why I kept getting shirts with rats on them. It was like two months before I found out it was a movie. ” - Erin B.
“No explanation needed.” - Reina R.
“My wife gave this to me. It’s cool because my name is Dan.” - Dan G.
“This used to be my favorite shirt. But now I’m a vegetarian. So yeah, felt kinda weird wearing it. ” - Anne W.
“The worst part is, my husband bought this non-ironically. Marriage is tough work, folks.” - Gwen D.
Viva La Good Life
Our new Spring collection was inspired by the sun-faded pastels and patterned tiles of Mexico City… So picking a place to shoot this catalog was pretty easy.
Sure, getting there was a little tough, but a valuable lesson in physics. (Who knew one Toyota Camry could fit 9 suitcases and 5 people? We do know.)
Here’s where we went in those 48 hours:
Suuuuuuper easy to pronounce. Looks like a carnival, but it’s actually a canal full of colorful flat-bottomed boats called trajineras (another easy word for ya).
BYOB. But if you forgot to bring any, there’s a ton of floating markets around.
And floating mariachi bands (in case you forgot your speakers).
2. Churreria El Moro
This churro factory has been around since 1935, and they’re absolute masters at their craft.
They were good… too good. We downed like 30 churros each. Which prompted a team siesta. Mandatory attendance.
3. Proyecto Publico Prim
Aka where we shot the cover of our Spring catalog. Originally built for a dictator, but then abandoned after an earthquake.
Now it’s an event venue and co-working space. And we thought the WeWork in SF was nice…
4. Mercado San Juan
This marketplace dates back to 1955, and sells all kinds of stuff — like fresh-squeezed juice…
...oh yeah, and cockroach, armadillo, iguana, wild boar, and alligator meat. Woof. We all contemplated vegetarianism after that visit.
Ahh, Mexico City’s historic center. These streets were Frida Kahlo’s old stomping grounds. (Yeah, we took an Art History class, we know what’s up.)
It was full of wonky cobblestone sidewalks and potholes. Pro tip: don’t wear heels. Our stylist took a couple of faceplants. Which Alex enjoyed, at least.
Also Mexico City used to manufactures VWs, so these streets were covered in Punch Buggies. Our arms are still sore from punching each other each time we spotted one.
6. Some Random Sushi Place
On the last day of the trip: we had sushi. Thus continuing our tradition of really leaning in and enjoying the local cuisine.
Mexico City, you were amazing. We’ll definitely be back.