November 07, 2018

November 07, 2018

This season, we’ve gotten really into hygge. For those that aren’t fluent in Danish for some reason, here’s our rough translation of it:

That warm feeling inspired our winter collection, so we sent the team to Copenhagen (the home of hygge) to test it out.

Here’s where we went in those 48 hours:

1. Magstræde

marine layer copenhagen hygge

Look familiar? This is where we shot the cover of our catalog. It’s also one of the oldest streets in Denmark. (Thanks, Wikipedia.)

Cobblestones make for a... ahem, bumpy bike ride. Alex choosing to walk this street out. 

2. King's Garden

bikes copenhagen marine layer

During summertime, there’s puppet shows (creepy, but okay), lawn parties, and live jazz here.

running marine layer copenhagen holiday

Not so much the case in winter. Which made it the perfect spot to run around in.

3. Nyhavn


copenhagen nyhavn marine layer catalog winter

Ahhh, the classic postcard-image picture of Copenhagen’s famous canal. You’ve probably seen this on Instagram from that kid that studied abroad once and won’t stop posting about it. #takemeback

But honestly, after seeing it in person, we don’t know if we blame* him now.

*as much.

4. Nationalmuseet

Who would’ve guessed this translates to National Museum? Getting closer to being fluent in Danish by the minute. 

Okay, Alex… where’d you park your bike?

5. Rundertaarn

This tower is famous for its equestrian staircase, which basically means a very gently sloping flight of steps that horses can actually walk through.

So can models in heels.

6. Our AirBnb

Our home base for the weekend.  Looks like the Motel 6 might have some competition.

And to wrap up a successful trip to the beautiful Denmark capital, we made the obvious choice for dinner: Mexican food.

We are truly cultured. Great trip, team.


Like what you saw? 




Oh hey, the midterm elections are coming up. We care. We know you care. And we want to make it easy for you to register to vote (if you haven’t already).

A lot of our stores will have voter registration forms you can fill out — we’ll even mail it in for you. Because who carries around stamps these days?

Here are the stores in states where the deadline hasn't passed yet:


1. Alabama (Deadline: 10/22)


200 Summit Blvd. Suite 450

Birmingham, AL 35243

(205) 967-3444

Open 10-7, Mon-Sat | 12-6, Sun


2. California (Deadline: 10/22)



1572 California St.

San Francisco, CA 94109

(415) 970-5785

Open 11-7, Mon-Sun


2209 Chestnut St.

San Francisco, CA 94123

(415) 400-4136

Open 10-8, Mon-Sun


498 Hayes St.

San Francisco, CA 94102

(415) 829-7519

Open 10-8, Mon-Sun


855 El Camino Real Suite 14

Palo Alto, CA 94301

(650) 272-6638

Open 10-7, Mon-Sat | 11-6, Sun


377 Santana Row #1020

San Jose, CA 95128

(408) 816-7222

Open 10-8, Mon-Thu | 10-9, Fri-Sat | 11-6, Sun


1901 Fourth Street, Suite 106

Berkeley, CA 94710

(510) 705-8688

Open 10-8, Mon-Sat | 10-6, Sun


1144 Abbot Kinney Blvd.

Venice Beach, CA 90291

(310) 314-4041

Open 10-7, Mon-Sun


300 Manhattan Beach Blvd.

Manhattan Beach, CA 90266

(310) 376-2960

Open 10-8, Mon-Sat | 10-7, Sun


3822 Cross Creek Road #3854C

Malibu, CA 90265

(310) 317-0152

Open 10-7, Mon-Sat | 11-6, Sun


3420 Via Lido

Newport Beach, CA 92663

(949) 220-7295

Open 10-8, Mon-Thurs | 10-9, Fri-Sat | 11-6, Sun


4305 La Jolla Village Drive

Suite 2462

San Diego, CA 92122

(858) 352-6408

Open 10-9, Mon-Sat | 11-7, Sun


844 Monterey St Suite B-102

San Luis Obispo, CA 93401

(805) 752-1373

Open 10-9, Mon-Fri | 10-8, Sat | 11-6, Sun


3. Connecticut (Deadline: 10/30)



135 Main St.

Westport, CT 06880

(203) 221-0890

Open 10-7, Mon-Sat | 11-6, Sun


4. Illinois (Deadline: 10/21 online but 11/4 in person)



1646 N Damen Ave.

Chicago, IL 60647

(872) 206-5668

Open 10-8, Mon-Sat | 10-7, Sun


849 W Armitage Ave.

Chicago, IL 60614

(872) 829-3824

Open 10-8, Mon-Sat | 10-7, Sun


5. Washington (Deadline: 10/29)



4619 Village Terrace NE

Seattle, WA 98105

(206) 525-2110

Open 10-8, Mon-Sat | 11-6, Sun


319 East Pine Street

Seattle, WA 98122

(206) 420-4924

Open 11-7, Mon-Sat | 11-6, Sun

Election day is Tuesday, November 6th, people. See you at the polls!

As you can probably tell, we were really excited about our ML Denim launch. Hey, it was a lot of work.

We all needed a drink, so we threw a party with our closest friends and VIP customers. Featuring drinks for our partners Trumer Pils beer and Fever-Tree Tonic water. 

Here are some shots (not the Fireball kind) from the night.

marine layer workshop ML denim launch party

Nothing like throwing a party on your own turf. We pushed our desks back and hosted everyone in our Marine Layer Workshop in Polk. 

jean and tonic bar marine layer party ML denim
Drinks on us, people.

bartender marine layer denim launch ML

Besides wine and beer, the only thing on the cocktail menu was our Signature Jean & Tonic (gin, Fever-Tree tonic, and added garnishes), but the bartender made other drinks if you asked nicely.

ML denim trumer pilsner beer ML denim launch party Or two Trumer Pils beers, please and thank you.  

you've got the blues boxes marine layer VIP pickup

Our VIP pickup boxes. The first time people are actually excited to get the blues.

get in our pants marine layer VIP denim pickup party boxes

Complete with a Jean & Tonic recipe and a bottle of Fever-Tree Tonic. Who knew there are more steps than just adding gin and tonic together?

marine layer ML denim party box happy swing

People were pretty stoked. (Yes, we do have a swing in the middle of our office.) 

wearing ML jeans denim launch party

Attendees got to try on ML Denim before anyone else. 

cheers marine layer ML denim party launch

Overall, great night. Cheers to a great launch, everyone.  


Last week, we pushed our desks back and created a makeshift stage for SoFar Sounds, a startup that organizes pop-up concerts.

They choose unique venues like living rooms, rooftops, and cool offices (aw SoFar, we’re blushing), then bring upcoming artists to the spot for an intimate concert.  

sofar sounds marine layer concert lineup

Three artists came, playing four songs each, and every song blew us away. It was a solid reminder that there’s so much good undiscovered stuff out there, and it just takes seeking it out to find it.

P.s. Show these artists to that one smug music friend that’s “already heard of everything.” You’re welcome.  

1. ASTU 

ASTU music marine layer

ASTU (pronounced äs-tü) began her musical journey at 5 years old singing gospel. Today, she’s developed her own style - a smooth, jazzy voice that sounds like butter.

ASTU marine layer performance so far concert

Not planned: her bandana and nails matched the backdrop. It was almost as glorious as her voice.

Follow her on IG at
Listen to her Soundcloud here.

2. Eric Long 

A Pennsylvania transplant currently living in Oakland California, Eric Long sang bluesy, folk songs about longing for his home state. We’re not even from Pennsylvania and by the end of his set, we missed it too.

His music was somehow sad… yet hopeful… yet calming… yet pulling at our heart strings. We were in a glass box of emotions the entire time. Bravo, Mr. Long, bravo.

Follow him on IG at @soulandbone.
Listen to him on SoundCloud here.

3. Netherfriends

Netherfriends, aka Shawn Rosenblatt, makes music that’s hard to describe - but in the best way. His quirky, upbeat attitude matched his music style, and we dig it.

This Chicago native blends pop, hip-hop, and electronic music to create catchy, experimental music you’ve never heard before.

Basically, it’s what you didn’t know you were into. Definitely worth a listen.

Follow him on IG at @netherfriends.
Listen to him on Soundcloud here.


Overall, great night. Faith in today’s music = restored.


We shot our Fall Preview catalogue in Joshua Tree. Here's our five favorite spots from the trip.  

1. The Station 

First stop was the Station at Joshua Tree. It used to be a dusty old gas station, but today it serves up a different type of road trip fuel - coffee and snacks.

It’s also home to eclectic goodies, souvenirs, and a 20-foot-tall cowboy statue named “Big Josh.”

2. The Joshua Tree House

Our home base for the weekend was the Joshua Tree House. A couple redesigned the house together and now list it on airbnb.

It also has a pretty sick record collection.  For those less old-fashioned listeners that don’t travel with a record player for some reason, you can always check out their Spotify.


3. Hidden Valley

The house was a quick trip from the west entrance of Joshua Tree National Park, where we shot in Hidden Valley.

It’s a one-mile loop trail that winds around massive boulders, and looks even better in Golden Hour lighting.

4. Salvation Mountain

We also stopped by Salvation Mountain, a massive art exhibit created by local resident Leonard Knight (1931–2014). It looks like a Dr. Seuss book come to life.

This 50-foot high, 150-foot long monument is made from adobe clay and donated paint and is honestly pretty slippery if you’re not careful.

Pro tip: wear a blue-and-white raglan here to win at hide-and-seek.

5. Moorten Botanical Garden

Next, we stopped by the Moorten Botanical Garden. Home of the world’s first Cactarium. Take that your next Trivia night.

You can ever buy some of the cacti to carry home with you. Let’s take a moment to be thankful for bicycle baskets.