IT’S IN THE BAG

A limited-edition collection inspired by ‘70s ski culture, the iconic characters of the time, and the shift of thinking that turned every winter into a celebration.

We teamed up with Lost & Found, a collective that preserves photography from the past. They dug
up footage full of retro designs we couldn’t wait to bring back—things like colorblock puffers, wool
knits, and more stuff that feels better than a cold beer after a long day on the slopes.

The Capsule

ML x LF Brighton Puffer Hoodie
ML x LF Brighton Puffer Hoodie
Regular price  $235  $165
ML x LF Brighton Puffer Hoodie
Regular price  $235  $165
ML x LF Ellie Fairisle Sweater
ML x LF Ellie Fairisle Sweater
Regular price  $145  $100
ML x LF Ellie Fairisle Sweater
Regular price  $145  $100
ML x LF Chamonix Ribbed Turtleneck Sweater
ML x LF Chamonix Ribbed Turtleneck Sweater
Regular price  $98  $68
ML x LF Chamonix Ribbed Turtleneck Sweater
Regular price  $98  $68
ML x LF Zermatt Scarf
MADE FROM RECYCLED MATERIALS
ML x LF Zermatt Scarf
Regular price  $58  $40
MADE FROM RECYCLED MATERIALS
ML x LF Zermatt Scarf
Regular price  $58  $40

The Story

‘70s ski culture changed winter forever.

There was a time when winter, for lack of a better word, really sucked. Skiing was pretty much reserved for billionaires, and everyone else was left in the cold. Literally.

But once the ‘70s hit, times changed, and the mountains became an odd-ball mix of bums and glamour. And a new way of thinking was born — that winter was for enjoying, not enduring.

Our design inspiration is rooted in this same spirit, so we partnered with Lost and Found to bring you this capsule of vibrant winter styles from the past. We hope you like it as much as we do.

For more deets on Lost & Found check out lxfound.com or follow @thelostandfoundcollection.

The Party

We’re kicking off our new collection with a fundraiser party for Protect Our Winters.

Marine Layer Presents
Warren Miller’s Ski Bum Bash

Live in SF? Join us at our Workshop for throwback ski films, boozy snow cones, a silent auction benefiting POW, and a whole lot more.

Thursday, 11/21
7-10 PM