A limited-edition collection inspired by ‘70s ski culture, the iconic characters of the time, and the shift of thinking that turned every winter into a celebration.
We teamed up with Lost & Found, a collective that preserves photography from the past. They dug
up footage full of retro designs we couldn’t wait to bring back—things like colorblock puffers, wool
knits, and more stuff that feels better than a cold beer after a long day on the slopes.
‘70s ski culture changed winter forever.
There was a time when winter, for lack of a better word, really sucked. Skiing was pretty much reserved for billionaires, and everyone else was left in the cold. Literally.
But once the ‘70s hit, times changed, and the mountains became an odd-ball mix of bums and glamour. And a new way of thinking was born — that winter was for enjoying, not enduring.
Our design inspiration is rooted in this same spirit, so we partnered with Lost and Found to bring you this capsule of vibrant winter styles from the past. We hope you like it as much as we do.
We’re kicking off our new collection with a fundraiser party for Protect Our Winters.
Live in SF? Join us at our Workshop for throwback ski films, boozy snow cones, a silent auction benefiting POW, and a whole lot more.