IT’S IN THE BAG
It's in the bag
This empty bag would look a lot better with some shirts in it.

A limited-edition collection inspired
by America’s first-ever rock festival.

The festival went down in Marin County (SF’s backyard)
in June 1967 and was described as "two days of vivid color,
psychedelic experiences, and good vibrations". This year's
Fall Archive Collection was inspired by this groovy
moment, with bohemian dresses, tons of fringe, corduroy,
and graphic concert tees. It’s unlike anything we’ve ever
done before — in the best way possible. So kick back, and
have a great trip.

Original Magic Mountain Images by Bryan Costales and Elaine Mayes