The Re-Spun Mobile is on the road.
Confused? Here’s a quick Sparknotes on what’s going on.
Remind me what Re-Spun is again. Just for old times sake.
It’s our first line of 100% recycled tees we launched in April. You gave us old tees (90,000 and counting!), we broke them down to the fiber level, turned them into recycled fibers, then created new absurdly soft tees from there.
Ah yes, it’s all coming back to me now. So what’s the deal with this Re-Spun mobile?
It a mini store with all our Re-Spun styles. We got a truck to pull it all over the US, and we’ll be driving from New Orleans to New York to Chicago and (almost) everywhere in between to collect your old tees, get you some new ones, and spread the good word about Re-Spun.
So it’s basically like a tour bus?
Pretty much. Here’s where we’ll be.
- Washington, D.C. Union Market, 6/20-6/30
- Pitchfork Music Festival, Chicago IL, 7/19-7/21
So who’s behind the wheel?
Adam. No, not our COO Adam Lynch. Our newest employee — Adam Brown, who we call “Young Adam” around the office. Old Adam just loves it. While Young Adam is out on the road, he’ll be writing a travel journal on the blog of all his adventures. Which have already been crazy.
We’re calling it “The Spin Off.” Stay tuned each week for a new update.