As you can probably tell, we were really excited about our ML Denim launch. Hey, it was a lot of work.
We all needed a drink, so we threw a party with our closest friends and VIP customers. Featuring drinks for our partners Trumer Pils beer and Fever-Tree Tonic water.
Here are some shots (not the Fireball kind) from the night.
Nothing like throwing a party on your own turf. We pushed our desks back and hosted everyone in our Marine Layer Workshop in Polk.
Drinks on us, people.
Besides wine and beer, the only thing on the cocktail menu was our Signature Jean & Tonic (gin, Fever-Tree tonic, and added garnishes), but the bartender made other drinks if you asked nicely.
Or two Trumer Pils beers, please and thank you.
Our VIP pickup boxes. The first time people are actually excited to get the blues.
Complete with a Jean & Tonic recipe and a bottle of Fever-Tree Tonic. Who knew there are more steps than just adding gin and tonic together?
People were pretty stoked. (Yes, we do have a swing in the middle of our office.)
Attendees got to try on ML Denim before anyone else.
Overall, great night. Cheers to a great launch, everyone.
Last week, we pushed our desks back and created a makeshift stage for SoFar Sounds, a startup that organizes pop-up concerts.
They choose unique venues like living rooms, rooftops, and cool offices (aw SoFar, we’re blushing), then bring upcoming artists to the spot for an intimate concert.
Three artists came, playing four songs each, and every song blew us away. It was a solid reminder that there’s so much good undiscovered stuff out there, and it just takes seeking it out to find it.
P.s. Show these artists to that one smug music friend that’s “already heard of everything.” You’re welcome.
ASTU (pronounced äs-tü) began her musical journey at 5 years old singing gospel. Today, she’s developed her own style - a smooth, jazzy voice that sounds like butter.
Not planned: her bandana and nails matched the backdrop. It was almost as glorious as her voice.
Follow her on IG at @astu.music.
Listen to her Soundcloud here.
2. Eric Long
A Pennsylvania transplant currently living in Oakland California, Eric Long sang bluesy, folk songs about longing for his home state. We’re not even from Pennsylvania and by the end of his set, we missed it too.
His music was somehow sad… yet hopeful… yet calming… yet pulling at our heart strings. We were in a glass box of emotions the entire time. Bravo, Mr. Long, bravo.
Follow him on IG at @soulandbone.
Listen to him on SoundCloud here.
Netherfriends, aka Shawn Rosenblatt, makes music that’s hard to describe - but in the best way. His quirky, upbeat attitude matched his music style, and we dig it.
This Chicago native blends pop, hip-hop, and electronic music to create catchy, experimental music you’ve never heard before.
Basically, it’s what you didn’t know you were into. Definitely worth a listen.
Follow him on IG at @netherfriends.
Listen to him on Soundcloud here.
Overall, great night. Faith in today’s music = restored.
We shot our Fall Preview catalogue in Joshua Tree. Here's our five favorite spots from the trip.
1. The Station
First stop was the Station at Joshua Tree. It used to be a dusty old gas station, but today it serves up a different type of road trip fuel - coffee and snacks.
It’s also home to eclectic goodies, souvenirs, and a 20-foot-tall cowboy statue named “Big Josh.”
2. The Joshua Tree House
Our home base for the weekend was the Joshua Tree House. A couple redesigned the house together and now list it on airbnb.
It also has a pretty sick record collection. For those less old-fashioned listeners that don’t travel with a record player for some reason, you can always check out their Spotify.
3. Hidden Valley
The house was a quick trip from the west entrance of Joshua Tree National Park, where we shot in Hidden Valley.
It’s a one-mile loop trail that winds around massive boulders, and looks even better in Golden Hour lighting.
4. Salvation Mountain
We also stopped by Salvation Mountain, a massive art exhibit created by local resident Leonard Knight (1931–2014). It looks like a Dr. Seuss book come to life.
This 50-foot high, 150-foot long monument is made from adobe clay and donated paint and is honestly pretty slippery if you’re not careful.
Pro tip: wear a blue-and-white raglan here to win at hide-and-seek.
5. Moorten Botanical Garden
Next, we stopped by the Moorten Botanical Garden. Home of the world’s first Cactarium. Take that your next Trivia night.
You can ever buy some of the cacti to carry home with you. Let’s take a moment to be thankful for bicycle baskets.
We believe everyone should be able to live and love equally, whatever they're into. So it was about time we got behind Pride in a big way.
We also decided to march in the SF Pride Parade, so naturally we built a float featuring Da Bus. Then covered it in rainbows and glitter. Naturally.
Here are some of our favorite shots from the day. (It's pretty clear that we had a terrible time.)
Brittany from our customer service team letting her flag fly.
Like we said, we had a terrible time.
This kid did not want our COO to steal her thunder. We applaud you, young lady.
New teammate Teddy makes us all look bad with her crowd-pleasing dance moves.
We passed out tees and stickers to bribe the crowd.
The shirt says it all.
'Til next year...
To celebrate the launch of our new capsule collection with Lost & Found, we’re attempting to take Da Bus on a road trip to LA, starting tomorrow. Why? Lost & Found is based on the spirit of '70s surf culture, and we figured it doesn't get much more old-school than a barely-functioning VW bus.
Also, we needed a cheap way to get down there in time for Friday, which is when we're hosting a launch party for the L&F collab at our Venice store.
So who's even going on this road trip?
Doug "Always Aloha" Walker, Founder of Lost & Found
Ben Bloom, ML Creative Director, Bus Wrangler
Julia Toro, ML Copywriter with a high tolerance for gas poisoning, we assume
What are you guys gonna do on the way down?
Day 1: Highway 1 to Big Sur
Quick stop at the San Jose store
Big Sur Bakery
Slates Hot Springs
Nepenthe for dinner (rec courtesy of @heartsymomma)
Day 2: Santa Barbara with a stop in SLO
Morro Bay and the Sea Shanty (rec courtesy of @the_moodynoodle)
Go Westy Campers (mechanic rec courtesy of the good folks at @sunski)
Backyard Bowls for a smoothie (rec courtesy of @staciadesignco)
and maybe Los Agaves after since we'll probably still be hungry...
Day 3: Venice
Quick stop at the Malibu store
Surf at Zuma Beach
Lunch at Neptune's Net (rec courtesy of @ashleynicolego)
Crack a beer and start the party set-up
PS - Don't forget to submit your wager for how many times the bus is gonna break down...if you're right, you'll get a secret discount code. If you're wrong, you probably shoulda guessed higher.