If you’re reading this on www.marinelayer.com that means our new and improved website is up and running.  And I can finally go home and take a shower…It’s been a long few months working with a great team of developers over at Classy Llama, but the new site was worth the effort.

Screen shot from the Fitting Room

The most notable change for customers is the addition of our Fit Finder sizing tool.  We’ve collected sizing information from our first 400 customers and used it to create an application that recommends a size based on your height and weight.  The application simply recommends the most common size among previous customers with similar profiles.  The kids call this Crowd Sourcing.  I’m sure there is someone twittering away about this right now if you want some more information.  If not, just enjoy an easier way to find great shirts that fit.