Big launch of our new Superfine Merino Wool sweaters today. Here are some of the entertaining notes from the last 48 hours of heavy product testing:
Tough to convert a t-shirt guy to a sweater wearer
Day 1, Hour 1: Four boxes of sweaters land in our office. A quick check of the packing slip looks like they got the order right. 50 grey sweaters, 50 blues and 2 Vietnamese kids to fix any minor tears. I kid. I kid. These babies were proudly made in LA at one of the last remaining sweater factories in the US. Sadly, this area of textile manufacturing is almost completely overseas now.
Day 1, Hour 2: Medium sweater fits perfectly, which is nice because I’m going to try and wear it for the next 48 hours, doubling my overall sweater usage in 2011.
Day 1, Hour 5: After lunch in my new sweater I pop into the Apple store. It’s the first time one of their associates notices me before the security guard does. Really starting to feel like a functioning member of society.
Day 1, Hour 12: Head home for some comparison work. My old sweater is also supposedly “merino” but feels more like a Brillo Pad. We don’t want to name names so we’ll just call this other local retailer by a made up name, Cabana Retublic. Either way, ML wins the softness battle by a landslide.
Day 1, Hour 15: A quick swap of the t-shirt for a button-down and I feel like I could go out to any restaurant in the city. Ditch the t-shirt and the button-down all together and I could go to any restaurant in North Beach. Ok, that’s my last Italian sweater joke.
Day 2, Hour 40: After a day, night and day of sweatering I’m feeling remarkably fresh and think I could stretch this out even longer. If Kiefer Sutherland can turn his 24 hour promotional stunt into a whole franchise why can’t we? Probably because we don’t have Elisha Cuthbert on the payroll. So we quit while we’re ahead. After almost two days of constant wear I can happily confirm that our new superfine Merino sweaters are soft enough and comfortable enough to bear the Marine Layer name. Which is good because they’re already on the website and for sale.
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